
Welcome to The Futurebuild Podcast, where we spotlight the drivers of positive impact in the built environment. Hosted by Martin Hurn, Futurebuild Event Director, each episode features inspiring conversations with leaders and innovators from across the industry. Join us as we explore how cutting-edge technologies, sustainable practices, and ground breaking projects are shaping a better future. Tune in to hear first hand stories of how these trailblazers are making a real difference in the built environment and beyond. Subscribe now to stay informed, inspired, and connected with the forefront of sustainable innovation.
Episodes

Thursday Feb 06, 2025
Thursday Feb 06, 2025
In Episode 12 of The Futurebuild Podcast, host Martin Hurn speaks with Jonny Popper, co-founder of LCA (formerly London Communications Agency), about the evolving role of PR and public affairs in planning and development.
With over 25 years of experience, Johnny has helped shape major London projects, from the Tottenham Hotspur Stadium to the transformation of King's Cross. This episode dives into:
- How strategic PR and community engagement can make or break a development
- The political dynamics influencing planning decisions
- The lessons learned from some of London’s most ambitious regeneration projects
Tune in now:
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