Welcome to The Futurebuild Podcast, where we spotlight the drivers of positive impact in the built environment. Hosted by Martin Hurn, Futurebuild Event Director, each episode features inspiring conversations with leaders and innovators from across the industry. Join us as we explore how cutting-edge technologies, sustainable practices, and ground breaking projects are shaping a better future. Tune in to hear first hand stories of how these trailblazers are making a real difference in the built environment and beyond. Subscribe now to stay informed, inspired, and connected with the forefront of sustainable innovation.
Episodes
Thursday Jul 24, 2025
Thursday Jul 24, 2025
Charlie Martin, CEO and founder of the Anti-Greenwash Charter, joins the Futurebuild Podcast to discuss the growing trend of greenhushing—where companies stay silent on sustainability due to fear of backlash. Drawing from the first annual Green Claims Pulse Survey, a collaboration between Futurebuild, the Carbon Literacy Project, and Hattrick, Charlie shares insights on why radical transparency and honest storytelling are critical to rebuilding trust and driving meaningful climate action in the built environment. He highlights how marketing can go beyond promotion to become a powerful catalyst for genuine change.
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